Increase Social Media ROI by 500% by Doing Less
- The Best Days to Engage Audience in Social Media Groups

by Bruce Zhang
2014-08-20

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You could increase the clicks or user engagement by 500% or even 1,000% by simply choosing the right time to post content and engage users on some channels of popular social media platforms. However, user engagement varies drastically by channels (pages or groups) even on the same platform. We'll look at the user engagement distributions by percentage using data collected from 1,000 Facebook groups and 500 Linkedin groups over past month. In general Monday is the most active day of a week for both platforms, and Saturday is the slowest day.

For Facebook groups, the busiest Monday contributes 19% of activity of a week, and the slowest Saturday contributes 11%. For Linkedin groups, the busiest Monday contributes 19% of activity of a week, and the slowest Saturday contributes just 8%. Clearly, Linkedin groups show a stronger pattern than Facebbok groups.

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Facebook Engagement distribution by days (total 100%)

Day	Engagement (%)
Sunday	13
Monday	16
Tuesday	14
Wednesday	14
Thursday	16
Friday	14
Saturday	13

Linkedin Engagement distribution by days (total 100%)

Day	Engagement (%)
Sunday	10
Monday	18
Tuesday	15
Wednesday	15
Thursday	16
Friday	16
Saturday	9

If you use the general guidance for your content scheduling on social media, it could actually hurt your business. This is because your audience is unique and different from the general audience. For instance:

1. For Facebook group Vocabulary Units, the most active Sunday contributes 22% of weekly user activity.
2. For Facebook group Social Media Jobs, the most active Monday and Tuesday contributes 50% of weekly user activity, while Sunday contributes just 2% of user activity.
3. For Linkedin group Moz, the most active Monday contributes 28% of weekly user activity.
4. For Linkedin group Sales / Marketing Executives (CSO/CMO), the most active Monday contributes 24% of weekly user activity , and the number is just 5% for Saturday.

To be successful in social media, we need to know the best time for user engagement for the channels you want to engage. To access the best times for engagement, and engagement distributions by days and hours for any Facebook groups and Linkedin groups, which you're a member of, just login with Facebook or create an free account with email.

Facebook Group: Vocabulary Units Engagement distribution by days (total 100%)

Day	Engagement (%)
Sunday	17
Monday	15
Tuesday	15
Wednesday	15
Thursday	15
Friday	13
Saturday	11

Facebook Group: Social Media Jobs Engagement distribution by days (total 100%)

Day	Engagement (%)
Sunday	3
Monday	19
Tuesday	20
Wednesday	24
Thursday	17
Friday	14
Saturday	4

Linkedin Group: Moz Engagement distribution by days (total 100%)

Day	Engagement (%)
Sunday	9
Monday	25
Tuesday	15
Wednesday	13
Thursday	13
Friday	16
Saturday	10

Linkedin Group: Sales / Marketing Executives (CSO/CMO) Engagement distribution by days (total 100%)

Day	Engagement (%)
Sunday	9
Monday	21
Tuesday	14
Wednesday	12
Thursday	17
Friday	21
Saturday	6